Threshold: 30 Day Commercial Validation
Move Fast, Validate Smarter: De-Risk Your Next Big Business Move Before the Month Is Out
The Challenge
Innovation doesn’t wait. As a corporate leader, you’re under pressure to find and validate new business lines or partnerships fast. But traditional market research? Slow, expensive, and often leaves you with vague insights that don't move the needle. You need something sharper, faster, and more actionable.
What We Do
30-Day Rapid Process
We transform your rough ideas into validated business opportunities in just one month, cutting through traditional market research delays.
Deep Customer Engagement
Direct engagement with 30+ potential customers, partners, and stakeholders to gather authentic, meaningful feedback.
Actionable Blueprint
Convert real-world insights into your strategic roadmap, delivering clear direction for immediate implementation.
How It Works
1
Start with a Concept
Bring us your rough ideas or let us help you identify promising concepts to test (new business opportunities, investments, JVs, etc). We’ll create material to test market potential that you approve and send into the pressure cooker.
2
Engage Real Counterparties
We get in front of a minimum of 30 decision-makers, customers, or partners in your target space. These are real conversations, not hypothetical surveys.
3
Distill Actionable Insights
We analyze the feedback and deliver a set of clear insights. You’ll know where the opportunity stands, where the risks are, and most importantly, what to do next.
4
Fail Fast or Move Forward
If the opportunity isn’t right, we tell you—fast. You’ll save time, resources, and avoid dead ends. Either way, you’ll get clarity that most companies take months or years to find.
5
Super MVP/POC Test
On any direction which looks viable, we put together a bootstrapped POC to have something real to test with stakeholders we’ve engaged with so far, working to get traction in practice, not in theory.
6
Build Your Execution Plan
We don’t just tell you what’s possible—we help you map out the steps to actually make it happen. Need stakeholder buy-in? We help onboard the key people in your organization, using your language, your style.
Why It’s Different (And Better)
30 Days. Real Market Feedback.
No generic market reports or slow-moving processes. You get real conversations with the people who matter—whether they're future customers, partners, or influencers.
Insights You Can Use Right Away.
Forget the typical piles of ‘market intelligence.’ We hand you sharp, actionable steps to move forward or pivot. If it’s a no-go, we package it cleanly so you can show the clarity reached.
Plug and Play into Your Organization.
We build everything to fit your corporate tone and style, so you can take the work and run with it internally. It’s ready to present to stakeholders in your name.
Designed for Repeat Use.
This isn't a one-time thing. Most of our partners use this approach several times a year. It’s fast, reliable, and way more effective than traditional methods. You become the hero who makes it happen.